Today I am giving a nod to Brafton and honor the companies listed below who make our lives easier and more effective with content marketing. Certainly in the professional world, whether it is health marketing with content, trying to grow a practice, or getting more clients for your business, relevant and effective content marketing is now a must.
Brafton has formulated tools for better content quality which I am highlighting in today’s post.
The CoSchedule Headline Analyzer tool is becoming something of an industry standard nowadays. Got ideas that still need a bit of polishing? Plug in your headline and CoSchedule scores its potential effectiveness, offers suggestions to make it perform better and provides best practices for future titles.
Case in point: Our working title was simply “Top tools to improve content quality.” Not bad. It received a score of 71 out of 100. But with just 2 minutes of tweaking, we settled on the published headline you now see. A score of 74 – now we know we’re moving in the right direction, and you can do the same.
This tool works great for those of us who tend to be a little verbose or who may be just a little too embedded in their industry to communicate effectively with the average site visitor.
Clarity allows you to paste up to 800 words of text into its tool for free, whereby it points out where you’re being too jargon-y and could benefit from some simplification.
Here’s an example taken from our intro:
Only one word was flagged, as you can see! Eh, I’ll keep it.
Need quick insight into what top-performing content looks like? BuzzSumo provides you with exhaustive data on content that is generating the most shares and the key influencers who are promoting it.
Better yet, you can search and segment the numbers by industry, time frame, geography and keywords. It’s really a one-stop shop for learning how to create social-friendly content of your own.
Pro tip: See how headlines of top-performing posts are structured and mimic their style with your own posts.
Don’t have time to proofread every email or self-edit your content before it goes live? Download the free Grammarly extension for Chrome and it does the work for you in real time.
Grammarly underlines in red problematic areas of your writing that goes beyond simple spell check in Word. Plus, it gives you immediate suggestions for what you’re intending to say, and you can choose the correct option with one click.
Canva is a great graphic design and infographic creation tool that doesn’t require downloads or your money. With free images to choose from the Canva library, you can mix and match backgrounds, insert text, adjust color settings, add banner copy and fully format a design from start to finish.
It’s so effective, user-friendly and appealing to users and content consumers, that even teachers and corporate speakers consider themselves part of the Canva crowd.
See for yourself! This took 10 minutes:
Similar to Canva, Piktochart is a great resource for tapping into templates you likely wouldn’t be able to dream up yourself. With more than 600 professionally designed templates, 4,000 icons and plenty of functional drag-and-drop charts, graphs and maps, you can take your next slide deck, eBook, infographic or social media image to new heights.
The Piktochart editing software makes moving, placing and adjusting colors, fonts and images a simple point-and-click away.
Moz serves plenty of content marketing initiatives, including real-time site/keyword comparisons through Moz Bar and local search opportunities via Moz Local, among many others.
But for creating content that connects, you need topical relevancy at your fingertips, which you can access for free 20 times a month.
- Search for your generic keyword.
- Click on “Keyword Suggestions.”
- Select “Questions” from the “Display keyword suggestions” dropdown.
- Select “yes with low lexical similarity” from the “Group Keywords” dropdown.
Voila, you now have content topics related to your target keyword already formatted as questions – all you have to do is to answer these questions in your blog posts.
Create email campaigns, user-test subject lines and captions, design CTA options, track performance metrics and much more with Mailchimp. By using the customer data already at your disposal, Mailchimp enables you to craft personalized marketing messages and campaigns driven by custom content through a single platform.
It’s that simple. If you’re not using Mailchimp, it’s likely your competitors are.
How do you make every piece of content, ad impression and site interaction as targeted and effective as possible?
Optimizely’s experimentation platform is conversation rate optimization 101, allowing you to test what works and cut what doesn’t based on active-user experiences. Use this live data to produce content of the highest quality and with the highest chance of success.
Quality content starts with quality search data, and Google’s front page of SERPs is the perfect place to begin.
Type in your target keyword, scroll to the bottom of the page until you see “Searches related to,” then assess the eight related keywords that pop up. You can continue to click through these terms and phrases to get a sense of what’s actually being searched for and other relevant topics that you’ll likely need to cover soon.
Bottom of SERP:
And that’s it. A few content creation tools can go a long way toward sharpening your content quality.
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