As we celebrate this holiday with time away from work (as if physicians truly have time from the emergencies that abound), picnics, parades and awed by firework displays, let us think of what July 4th represents.
The Bald eagle,represents freedom since he lives on mountain tops in solitary grandeur of Nature, with the unfettered choice of swooping down into valleys or soaring upward into the boundless skies. The eagle was selected as the emblem of the USA due to its great strength, long life span and majestic looks. In 1782, it was thought to only exist in North America. On the American seal, the eagle has a breast shield with thirteen perpendicular red and white stripes, and a blue field with 13 stars. In his right talon the eagle holds an olive branch, in his left a bundle of thirteen arrows, and in his beak he carries a scroll inscribed with the motto: “E Pluribus Unum.”
American Bison (aka Buffalo)
Like the Gloria Gaynor song, Bison say “I will survive”. Despite the atrocities bestowed upon them by hunters, they remain and now thrive, having the strength to overcome. The Bison stands for an indomitable spirit with an inner show of power and thundering hooves of the herd, showing its reign. This is why it is an American symbol and given a place of honor on the nickel.
According to George Washington:
“We should not look back unless it is to derive useful lessons from past errors, and for the purpose of profiting by dearly bought experience.”
Have you thought about what you stand for? Do you have a logo that represents you? Is there an image (other than one of you personally) or colors that represent your brand? When people see it, is there something that calls you and your practice to mind for them?
Just as the symbols above represent this wonderful country and all that it stands for, consider having symbols or logos that work the same way for you. If you haven’t thought about it before, consider it now; it is all part of branding. After all, as a physician or health provider, don’t you perform a great service for this country as well?
Contact Barbara@TheMedicalStrategist.com and ask for a free branding consultation.