The following tools will enable you to boost visibility and increase revenue while creating, scheduling and publishing content.
Buzzsumo is a multifaceted social media search engine and analytics tool. It allows you to:
- plan content
- find influencers
- find the optimal place for sharing content
- evaluate your competitor’s content campaigns
You can search for the latest trending topics and related influencers with Buzzsumo and filter these results for your direct competitors.
Idio is an AI-driven tool that customizes the email, web, and mobile customer experience. It provides analytics including content strategy overviews, audits, etc.
Also, it is capable of understanding a customer’s unique journey via dynamic prioritization, sales intelligence, and sales content. This marketing-automation site gets data from 10 million interactions tracked in a day to get your sales content and analyze interests with viewed content, choosing the optimal personalized content out of a hundred thousands of others in real time.
Buffer can connect to social media accounts such as Google+, Facebook, Twitter, LinkedIn Profile, Pinterest, and Instagram posting your content at a scheduled date and time with the automatic publish feature. This avoids you having to log into each of your social media accounts to post content.
MailChimp helps find and engage with prospective patients. It is best known for taking surveys to discover what your audience is interested in.
MailChimp makes email campaigns targeting updates, sharing a story or promoting products and services. There are hundreds of templates to choose from and drag-and-drop blocks for email that can check subscribing behaviors.
Email blocks can create automated email sequences for sales funnels in addition to tracking leads.
With the paid version, there are many more features like tracking each subscriber’s opt-in source in addition to creating and running Instagram and Facebook ads. It can even generate campaigns triggered by the behaviors of each subscriber!
GrooveJar increases email signups with pop up ads and customized email templates for your subscribers. Its completely customizable with options for theme color, URL’s, triggers, etc. The pop-up app GrooveUrgent captures emails from visitors through the urgency principle and lead generation technology.
GrooveUrgent functions on a mobile site and features a countdown timer. It’s designed to collect 3x more leads than market averages.
GrooveJar can integrate with other email providers such as Send Grid, MailChimp, Drip, Keap (formerly Infusion Soft) and AWeber.
Content marketing when done right can strengthen brand awareness, generate more patients/clients ,and increase revenue.