Do you ever stop and look at your own medical practice website with a critical eye to see how others view it?
The thing is, most people are looking online now through their mobile smart devices like iPhones or iPads. If your website or posts cannot be viewed by a smart device…they won’t be!!
Here are three key reasons why you need to optimize your mobile site now rather than later.
Stat: On average, smartphones are viewed at least 150 times each day.
According to Kleiner Perkins Caufield & Byers Internet Trends Report:The average smartphone user checks their phone at least 150 times per day. Assuming the average person is awake 17 hours per day, that means their phone is checked 8.8 times per hour.
When you stop and think of the immense drain on your budget and time advertising and marketing in other channels, there is no method looked at as often during the day as a smartphone.
A consumer survey performed by Google showed that 68% of Smartphone check their phone within 15 minutes of waking up in the morning. (Source: Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, online smartphone users 18+.)
To get the most visibility, it is crucial that it is accessible in mobile web format. If not user-friendly for mobile devices, your competition will get the views instead.
Studies by Google show that 91% of of users will stay not on a mobile site or app if it doesn’t satisfy their need to find information or navigate quickly, and 30% of users surveyed said they immediately go to another company’s mobile site or app for what they need. (Source: Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, online smartphone users 18+)
Pew Research reported that 64 percent of U.S. adults own a smartphone, up from 35% in 2011 so expect an increase in dependency on mobile device views. Are you ready?
For additional help, Check out a previous post- https://themedicalstrategist.com/blog/websites/3-steps-to-make-your-medical-website-user-friendly/