Developers at MyPerfectDoc.com have devised a new social media tool for doctors which has caused a whopping 300 percent jump in internet traffic. This innovative marketing program demonstrates that hospitals can positively use their websites to market companies websites, patients and pharmaceutical representatives.
According to Doug Braunsdorf the account supervisor at MyPerfectDoc LLC, “it is essentially a physician directory on steroids, giving consumers an innovative way to search for and learn about physicians”. “With consumers increasingly turning to the internet for their healthcare information, a product like MyPerfectDoc.com was the next logical step”. The program draws from the “Facebook effect” where patients can see photos, read about people and learn about their lives, working or social.
Site visitors read about doctors in a unique way. It includes:
- Videos generated by the physicians
- Questions and Answers
- Online appointment scheduling option
According to Paul Bacharach, the past chair of the Hospital and Health System Association of Pennsylvania, “as hospitals invest more resources into employing physicians, it is crucial that they can effectively drive volume to those doctors. That’s why we required a program that would showcase our physicians and facilitate consumer relationships with those doctors.”
For this hospital and potentially every participating healthcare facility, the innovative social media program provides a solution to the growing problem of trying to attract new patients and maintain the old ones in a growingly competitive market.