When it comes to health marketing, your messages are helpful to your patients and prospective patients as well as interacting with them.  However, it’s not always easy to get your messages noticed.  Now, there apps and devices that help do this for you.

We all have those default apps or tools that make our life easier and more effective when it comes to getting our messages out.  Today I would like to share with you 3 must-have tools to add to your arsenal in health marketing and promoting yourself to your prospective patients.

Hemingway Editor

The free Hemingway Editor tool, which is easy to use,  guides you to smarter and tighter copy by proofreading your writing and fixing potential problem areas to make your writing clear for your readers.  The tool can be downloaded to a PC or a Mac computer and has a free online version to try.

How it Works

The Hemingway Editor highlights common problems like:

  • Too many instances of passive voice
  • Complex words or phrases
  • Extra-long sentences
  • Long sentences
  • Too many adverbs
  • Too many adjectives
  • Run-on sentences

It color codes each potential error type, so you can address them one at a time. You can see an explanation of each error type here.

While the app won’t tell you how to shorten your sentences, it will suggest simple words that you can substitute for the complex words.

The Hemingway Editor will enable you to correct first draft, just minutes after you’ve written it. This makes it a terrific tool for quick on-demand writing with tight deadlines.


Quick Steps

To use the Hemingway Editor, copy your text from your word processor and paste it into the text editor. Click on the Edit view to see areas that may need your attention.

Alternatively, you can write right in the app, in the Write view.


You can make corrections in the Hemingway Editor, and copy and paste your corrected text back into your word processor. Or, you can go back to your original text in your word processor and make changes there.




The newest version of Hemingway (2.0) will now allow you to  add heading and paragraph styles, and if you decide to save the file as a Word doc, the heading and paragraph styles will show up in Word. You can also export your file in markdown.

Note that hyperlinks, bulleted lists, and images will not transfer as-is. You will lose some of the formatting.


A great tool that integrates with both WordPress and Evernote is CoSchedule, a “mission control for your entire marketing strategy”.

This application is a blog and social media planner along with an editorial calendar. CoSchedule takes out the difficulty social media distribution. It allows you to see your entire marketing schedule at one glance and provides a unified workflow for every project with CoSchedule’s drag + drop calendar.

Sync your teams inside a collaborative, cross-functional calendar for social, content, email, events, and more.



If you need a tool for organization, strongly consider Trello.  You can use it for everything from collaboration with others creating content to managing an extensive to-do list. Imagine sharing a project from your editorial calendar with your staff without the confusion that may come with this.  Articles on the publishing schedule along with those that are archived or published already, blog post ideas and saved content can all be tracked and referenced.


Which tools have you been using and find helpful?  Share your thoughts and experiences in the comment box below.