Lead Generation means just that-generating leads. It is the process by which new prospects or clients are obtained for data base building, speciality lists, newsletters and for getting those great customers who will buy your products and services.
Marketing Techniques for Lead Generation Include (but not limited to):
- White papers
- Email marketing
- Web marketing
- Direct mail
- Sales letters
In each of the above methods, lead generation succeeds by including in it a call to action which usually involves contacting someone and leaving a name and contact information in exchange for a free gift which takes the form of a free report or means of additional information.