Grandma always said ” if you ask for nothing, that’s what you get!”

Savvy marketers should keep this adage in mind. As unbelievable as it seems, nearly half of landing pages fail to repeat  email  call-to-actions according to MarketingSherpa.  In reality, 45 percent of landing pages failed to reiterate  strong promotional buy ventolin solution copy from the email.   

If your goal is to improve your conversion rate (which rationally  it is) you will accomplish this by repeating the call-to-action.  Remember this when constructing your landing pages and email campaigns that lead to them.

As Grandma reminds us, if you want something, ask for it!