In this episode, Barbara and Mike discuss:

  • A shook versus a book. 
  • Top three reasons a main street business owner should consider becoming a published shook author. 
  • The process of writing a shook and how to decide how to publish it.

 

Key Takeaways:

  • Physical printed books are still seen as objects of value. 
  • It’s key for any type of business or practice owner to be able to articulate unique value.
  • Being a published book author of a real printed book that looks professional that provides helpful information. It’s a game-changer and there is nothing like it.

 

 

“I would say an ideal main street author is somebody who has a higher level of lifetime client value, customer value, patient value.” —  Mike Capuzzi

 

 

Connect with Mike Capuzzi:  

Website: CopyDoodles.com & BiteSizedBooks.com & MikeCapuzzi.com

See Mike’s Books Here: mikecapuzzi.com/author/

Show: The Main Street Author Podcast – mikecapuzzi.com/main-street-author-podcast

YouTube: youtube.com/user/CopyDoodles

Twitter: twitter.com/mikecapuzzi

Facebook: facebook.com/michaelmcapuzzi

 

Get Your 3 FREE and Valuable Gifts Here!: 100pagebook.com/gifts

 

Connect with Barbara Hales: 

Twitter:   @DrBarbaraHales

Facebook:   facebook.com/theMedicalStrategist

Business website:www.TheMedicalStrategist.com

Show website:   www.MarketingTipsForDoctors.com

Email:   Barbara@TheMedicalStrategist.com

Books:

YouTube: TheMedicalStrategist

LinkedIn: www.linkedin.com/in/barbarahales