In this episode, Barbara and Mike discuss:

  • A shook versus a book. 
  • Top three reasons a main street business owner should consider becoming a published shook author. 
  • The process of writing a shook and how to decide how to publish it.


Key Takeaways:

  • Physical printed books are still seen as objects of value. 
  • It’s key for any type of business or practice owner to be able to articulate unique value.
  • Being a published book author of a real printed book that looks professional that provides helpful information. It’s a game-changer and there is nothing like it.



“I would say an ideal main street author is somebody who has a higher level of lifetime client value, customer value, patient value.” —  Mike Capuzzi



Connect with Mike Capuzzi:  

Website: & &

See Mike’s Books Here:

Show: The Main Street Author Podcast –





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Connect with Barbara Hales: 

Twitter:   @DrBarbaraHales



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