In this episode, Barbara and Gary discuss:

  • The 3 ways that you can commit news.
  • The purpose of the press and reaching their audience.
  • The best practice for effective PR.


Key Takeaways:

  • The best way to commit news is to upset the expectation.
  • The easiest, cheapest way to keep track of your area of expertise fits in the media and what’s going on in the culture is to use Google Alerts.
  • Target your press releases to the proper audience. 



“Effective PR isn’t rocket science and it’s not dumb luck. It’s the wise leveraging of expectations and opportunities in the media and in the marketplace.” —  Gary Schneeberger



Connect with Gary Schneeberger:  

Twitter: @gschneeberger


Book: Bite The Dog: Build a PR Strategy to Make News That Matters

LinkedIn: Gary Schneeberger

Instagram: @garyschneeberger



Connect with Barbara Hales: 

Twitter:   @DrBarbaraHales



Show website:



YouTube: TheMedicalStrategist