Have you been wondering how to increase your email subscribers? Are you getting discouraged that although you have important messages to impart, no one is “listening” online?
Check out the big guys to see their strategies and design your email according.
Social media darling BuzzFeed added over 1 million email subscribers in the past 12 months. How? Analytics found that the fastest and most critical technique to growing an audience (ergo, your practice) is with email campaigns. As social media moves in the direction of revenue growth, brands are losing the ability to communicate directly with followers. By initiating an email campaign, brands get that control back.
For example, The Washington Post now has over 75 e-newsletters, while The New York Times has 12 people dedicated to newsletters. The CMI/MarketingProfs B2B study found that email was rated as the No. 1 success metric for measuring content marketing.
Takeaway: In 2017, we’ll see two things. First, more brands will launch targeted and relevant e-newsletters, which will become the key method to grow their audiences. Second, more brands will take a hard look at the e-newsletters they have and move them from “email as marketing collateral” to “truly amazing and relevant customer experiences.”
Best Practices of Email Marketing
- Call to Action
Sending out emails with information is a good start but you want them to have a call-to-action. A great way to do this without seeming sales, is to have the emails link to your landing pages. Each email ideally would link to a personalized landing page which strengthens your website and further fulfills con their needs through additional content. You may capture their email address, permission for sending Ezines or get them to make an office appointment for further investigation of their problems.
Messages can be automatically sent out based on triggers from patient responses. For instance: if a prospective patient visits your website twice in five days and then you don’t see them for a week, an automated email could be sent telling them how much you miss them, and inviting them to come back, perhaps with an incentive like a tip sheet of FAQs (frequently asked questions from your practice)
There is a huge variety of possible trigger points that you can use to send your prospect emails. The purpose of these messages is to build a rapport with your prospective patients and start encouraging them to make a genuine connection with you and your practice.
In order for your email to stand out above the hundreds of emails that people receive on a daily basis, you need to humanize the email. Besides using their first name, you need to send personalized messages to your viewers and also to make yourself human and approachable while doing it. The proof in succeeding will be a higher click-through rate. If there is no response, it’s time to modify how you write the Email.
So, as 2017 approaches, more brands will develop and launch Ezines or e-newsletters specific to their services as the lynchpin to growing readership (and attracting prospective patients).
The next Step
Have you considered e-newsletters yet? Perhaps it seems like to much work! No worries! Outsource it. Contact 561-325-9664. We can discuss your needs and get your started!