Content marketing helps to increase your visibility by making your name well-known and boosting your search engine ranking. Yet, trying to enter the world of content marketing strategy can be overwhelming when you first start out… but you don’t have to walk the path alone. Just think of having to create, produce, publish and analyze strategies with no tools to do it. It’s like trying to run as a newborn without knowing how to walk first but it is no longer an issue. You can get help from a content marketing agency, with effective results by small content teams.
Fortunately, there are loads of free tools available to make the process of your content marketing run smoother. Here are some free content marketing tools that you will find helpful and easy to use.
1. Adobe Spark
Adobe Spark is known for visual content creation or in essence visual storytelling, and there are many stories that you can create which are in sync with your specialty and your services. Because of the emphasis on visuals now, it is key that you insert graphics videos, and images to boost your content visibility. Fortunately, you don’t have to be a graphic designer or hire one to do this. Adobe Spark enables you to generate graphics for website pages, animated videos, and social media posts easily, with just a few clicks.
Buffer is for your social media strategy, dispensing your content on sites that your patients and prospective patients will be visiting, boosts your impact and increases your audience reach. Having a social distribution plan in place, tools like Buffer can help you affect it.
Buffer’s social media scheduler manages all your social media accounts on one platform. Whether you’re posting to Pinterest, Google, Facebook, Twitter, or Instagram, you can line up all your posts and schedule them when you’d like them to appear.
Google Drive research is a great help in research and supplementing statistics to back up or prove your point when you are writing your next article in a Google document and it’s completely free! Rather than open a new tab you can select the icon in the bottom-right corner and search without even leaving your document. You can access all the information from Google without the distraction of navigating away from your work
Content marketing takes a lot of effort, energy, and resources to do well. With the help of these tools, you and your team will be on your way to executing a solid plan to engage audiences and build influence — all without spending an extra penny from your budget.
Need help with your content marketing in the health niche? No worries! Contact Barbara@TheMedicalStrategist.com for a free 20 minute consultation and we can discuss your needs and strategy.