Hashtags, Keywords or Both?
What is the most effective SEO practice?
With the popularity and ever increasing influence of social media, content marketers are eager to embrace the right hashtags for their social media posts. If you only start with one tool to increase visibility, it would be the hashtag. However keywords have their own place as well for SEO (search engine optimization).
Hashtags allow you to be aggregated with others on the same topic so searches can find you and you can capitalize on what’ trending. Keywords on the other hand help describe you and your services in greater detail. (though you can hashtag your keywords for even more success!)