The following useful article, written by Candice Forbes+ appeared on Social Media Impact. I found it quite interesting and would like to share this with you today.
For the purpose of “getting it”, SEO is search engine optimization which when done effectively, leads to more visibility, greater traffic to your website and boosts your rankings online. Keywords are the 3-4 word phrases that best describe you and your services. It’s what people insert into the search bar when they are looking for you or the types of services that you provide.