The Tuesday Tip for this week centers around links.
You have written a captivating headline and gotten interest from your viewers. (Congratulations. This is great!) They are ready to hear more about what you say and press on the hyperlink to get the page with the information on it, when WHAMO! Instead of the page that you want to direct them to, they get a 404, message error or the message below. (This is tragic)
Page Not Found
Sorry, the requested page could not be located. This may be the result of a broken link, expired bookmark, or mistyped URL.
Please consider using the search field or links below to navigate to the desired page.
So before you hit the publish or send key, check all your hyperlinks first or send the email just to yourself to see how it would be viewed by others.
You may be looking for disappointed results only to find that the viewers that would respond, never actually got your email campaign or saw your post.
Want more tips? Check back for our Tuesday Tips.
Barbara Hales, M.D.
The Medical Strategist