If you have been following my posts, you know that you need to set your goals in marketing yourself, your services and your practice. One of these goals is reaching your current and prospective patients.
The thing is, should you spend your time posting entries on Facebook or Instagram? Let’s take a look at the two from a business perspective.
Facebook Vs. Instagram in Health Content
Although Instagram is now owned by Facebook, there are subtle differences.
Setting up Facebook pages, often used by businesses, allows you to personalize the site and have a podium from which you present your messages, engage your clients/patients and let them know what is new for your practice. Pages are viewed actively and up to one third of users on Facebook view pages to engage with brands. Five billion comments are lef
are quite active each month. A third of Facebook users use them to engage with brands. An average of 5 billion comments are left on pages each month.
Facebook continues to be the number one social network when it comes to reach. According to the latest research by Dreamgrow, the platform has 2.2 billion monthly active users. So if you’re looking to increase visibility alone, Facebook wins hands-down.
What Instagram Can offer You
A study on social media engagement in 2015 by Forrester concluded that user interactions with brands are highest on Instagram when compared to every other social network.
According to Pew Research:
Instagram is most popular among young adults between the ages of 18 and 29. In fact, 55% of internet users in this age group use Instagram. This user base makes Instagram ideal for reaching a younger audience. Instagram is also a great platform for influencer marketing.