Content Copy and health Marketing your practice goes hand in glove. Here’s why it is crucial for health marketing, whether it is for physicians, medical practices, hospitals or medical homes.
First, what exactly is content copy? Simply it is the manner of sharing information and messages that you would like to convey to your patients and prospective patients as you grow your practice and reputation. It is the 3 I’s- Informative, Interesting and Interactive.
Perhaps you don’t know where to start or you’ve started but don’t know how to continue. It might have been confusing…But not anymore! Read on.
You have been sharing information with your patients on a daily basis. You’ve been providing solutions to their problems, advice on how to care for their health, breaking news on the medical front, preoperative care, postoperative care, how medical devices work and what their various options are for medical treatment. Providing information is not new to you, just the way it is done. Whether it is a blog, article, social media, or whichever channel your patients can be found on, it is important to know that each time you publish your information, it be restricted to one idea that you expand upon. Patients are constantly looking for information online, why shouldn’t it be coming from you?! Doing so confirms your position of authority and makes you stand out in your community above your colleagues. Remember to provide content that is in keeping with your message and image. Make the information relevant to your patients, not about your hobbies but about your specialty and your practice.
Now is not the time to be erudite. Using large words or professional jargon to seem more intelligent is a common mistake. Your information must be entertaining, captivating and compelling. To achieve this, your information must be understandable. Presenting your message in a boring fashion ensures that your patients will hit the delete key (as soon as they wake up!)
You want your viewers to interact with you, to respond to your information and contribute their ideas as well as putting forth their questions. Making for a lively discussion will attract other viewers who want to participate or to read the comments that your articles draw in.
Not only do more and more people seek to read your information or opinions as an authority in your field, it also helps boost your search engine rankings. This in turn also helps your practice grow. As people go into a Google search (or other search engines like Bing, Yelp, etc.) for health information, they typically click on the first few entries on the first page. If you are not on the first page, chances are that you might as well not even be listed…and it stands to reason that if you can’t be found, new patients will be calling whoever is on the first page.
That could be you!
For more ideas on how to create content, check out “Content Copy Made Easy” on Amazon at: