According to the Pew Research Center’s Internet and American Life Project, 91% of American adults now carry cellphones, with 56% accounting to smartphone use and ownership. In fact, the “cell phone is the most quickly adopted consumer technology in the history of the world”!

Why is this important to you?

Cell phones have become fundamental to basic important activities such a people getting health information.


More and more people are using their smart phones to connect, to socialize, to swap ideas and to get information.

Twitter has capitalized on entry to people through their pocket , their dependence of cell phones and usage of this technology. It has come a long way since its first appearance a decade ago. Despite the 140-character restriction, Twitter offers some beneficial edges for medical marketing. Its application in customer service has made Twitter very attractive for medical practices, hospitals and healthcare facilities.

Sixty-five million Americans use Twitter with 50% of consumers using it at least once every day. Two-thirds get news from Twitter feeds and is a great source for information in tracking epidemiological events as well as current public health issues according to The Washington Post.


Twitter Customer Service

According to Twitter:

 “Customers are engaging with companies on Twitter to solve their customer service issues, and brands are responding in innovative ways.” “Companies now have the tools to match ever-loftier customer expectations, with personalized service that’s faster, more efficient and more relevant.”

This holds true for healthcare as well with informed and interactive patients seeking satisfaction and personal engagement with their physicians, hospitals, medical homes and medical practices.

Twitter’s Customer Service Playbook

The goals for business in general, and for healthcare facilities and providers in particular, are to reduce operating costs, efficiently generate revenue, and improve customer satisfaction. And to help  Twitter for The Customer Service Team at Twitter has devised  an informative and helpful playbook, to aid in patient satisfaction and generate company revenues.  Titled: Customer Service on Twitter, it is free and you can access this upon request.

Twitter states that the purpose of the guidebook is to

“Enables companies to deliver differentiated, scalable customer experiences with:

Unparalleled reach and amplification through one-to-one-to many interactions;
Real-time conversations with customers;
Unprecedented insight into what customers really want and how they behave; and
Enhanced operational efficiency.”

I strongly recommend that you get yourself a copy.

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