Case studies make great tools in your arsenal for growing your business, practice and boosts your authority. They are not to be overlooked.
Benefits of Case Studies
- Adds Credibility to your brand
Unlike brochures, newsletters and press releases that reflect the company stance or message, a case study reflects the client’s reaction to the product or service. This presents an endorsement and by adding quotes from clients or patients, acts as testimonials.
- Connects Problems with Solutions
Stories of the services and how they solved specific problems or were beneficially used in specific situations, gives perspective clients a good idea of how the services can be applied to them. If this matches their pain points, the study will pique their interest.
- Spreads your brand by going viral
Ask satisfied patients to review your services and post comments about these reviews on their social media sites.
- Integrates well with multi-media presentations
Case studies work particularly well in video format as well as print. Seeing a satisfied client who found a solution by using your services firsthand is very powerful. “Seeing is believing”.
Reach for the Sky
When writing a case study, try to remember that the sky is the limit when it comes to subject matter. You could be writing about each one of the services that you provide, individually. A practice can have multiple cases studies for each of the services provided. There is no restriction as long as they are not duplicitous.
With case studies, the goal is to take a much larger problem and help break it down into the individual or single unit.
With that being said, the first thing to realize when writing a case study is that it is essential for there to be a problem that the readers can solve. Usually these problems already exist for them.
It’s just up to you to do the research behind it and put it together. Keep in mind that whatever you choose, it has to be true and supported with facts.
A case study is a very detailed piece. It requires extensive research so that statistics can be incorporated into the success stories. Case studies help highlight many of the common problems and faults in your field and will help solve those problems through the study of its application to specific individual, or companies.
Make it short, simple and sweet. Basically get your point across to the readers without sounding patronizing or trite. Get right to the issue, what was done to try to resolve it, the steps taken by your practice and the thought processes of those involved, the proposed solution and the results.
The thing to remember when discussing services, is to present the benefits, not the features. When you mention features, you must take it a step further so that you are answering the “so what” factor or “what’s in it for me” that people wonder about while reading.
Come back tomorrow when we discuss how to write a case study. Pose any question you like to Barbara@TheMeicalStrategist.com. See you at the next post.