Yesterday we discussed how to improve word-of-mouth referrals to boost the growth of your medical practice. Now, let’s bring it to the next level!
4 Steps to Ramp Up Word-of-Mouth Marketing
- Be Everywhere
A good way to stay foremost in the minds of others is to increase visibility and promote your services in a way that people will want to talk about. Provide solutions to problems that people are struggling with at forums and health chat rooms.
Consider running a:
- Community Health fair
- Talk at the library, local hospital, community center
2. Establish yourself as an authority in your field
Write a series of ebooks. Publish articles and digital newsletters and whitepapers on a regular basis. Consider writing a weekly column in the community newspaper. Over time, you will be perceived as the “go-to” person and thought leader.
3. Remove all anxiety
People have a fear of the unknown. Remove this and you remove a great deal of the anxiety treatments buy ativan no prescription that prospective patients naturally feel. Write a blog and newsletter on a regular basis so that people get to know you. Introduce your staff and explain the office process. Let everyone know the services that you provide and your procedures along with illustrations, indications, symptoms and ways to prepare for the office visit and all procedures. List the hospitals that you are affiliated with and who would be covering you when you are unavailable. Let patients know that you are the one to see.
Create a few simple videos that discuss medical devices and techniques or procedures that you perform.
4. Provide Testimonials
This is the essence of word-of-mouth marketing. When others see the glowing compliments attributed to you, they are more eager to do the same. The people that compliment you in print have confidence in your skills and feel confident in putting their name on the line by referring you.
A recent study reported in the Journal of Consumer Research stated that-
“people on social media often form opinions or make judgments about products and services based on the opinions of those they follow.”
This is confirmed by Tapfluence and Influitive. They reported that “92% of consumers turn to people they know for referrals above any other source.”
Encourage patients who are satisfied with your services and your medical practice to write testimonials on their blogs, your website or their social media sites.
Active involvement in social media along with word-of-mouth goes a long way to boosting your image and growing your medical practice.
Need help with your social media efforts? No problem. Call 516-647-3002. Let’s discuss your needs and formulate a plan for you!