This is the question that you need to ask. Before you answer, don’t write off the senior set. The fastest growth has been the over 65 year old market.
Then ask yourself why you are not on it in a professional capacity.
According to a National Research Corporation poll, 9 out of ten participants responding, specified that they have used Facebook to seek information about their health. With more than 1.8 billion monthly users, multiplying 90% of that means that there are a whole lot of people that you can share health information with and gain visibility as well as authority status.
How much would that be worth to you? With impressive numbers like that, you will not only be seen by your patients but garner prospective patients as well. It’s no surprise that medical marketers are spending more time on Facebook.
Consider making a Facebook Page for your medical practice.
7 Facebook Page Strategies
- Building a Facebook page does not cost anything to your health marketing budget. It is relatively easy to produce. The thing to remember is that you must constantly be active on it. Building it is only the start. If you want to maintain an audience, you must answer their questions and provide solutions. (after all, that is why they are there!)
- Think of the medical issues that you solve in your office, the most commonly asked questions, and the services that you provide. These are the basis of your articles or posts on your Medical Facebook page. There is no point to posting scores of your favorite sports team. Save that for your personal page. Everything that you post must be in sync with your medical practice and with the types of services that you offer.
- Make your topics and posts reflective of what your viewers are interested in. They are coming to read options or solutions to problems they are struggling with and you are hopefully there to solve them.
- Make it clear on your page that while you are making your posts informative, educational and engaging, it is not to solve any specific patient or person’s problem. Make the posts easy to understand, devoid of medical jargon and big words. Then watch as your posts are shared and go viral.
- This segues to professional ethics. You must be mindful of HIPAA guidelines and not breach them. This means that while you can discuss ailments and options, you must not mention specific patients or even infer specific patients whose identity can be correctly guessed.
- Invite your viewers to like and comment. Get an active conversation going among your viewers with you as the moderator. It keeps the site active without you constantly having to make posts of your own. Intercede when you would like to add to the comments or correct an incorrect one.
- Refer to an analytic tool to see what is read and what is ignored so that you can concentrate your efforts on the more sought after information.
Need help with your Facebook Page? No worries! Call 561-325-9664 and we can get you started or monitor and contribute regularly- which ever you feel more comfortable with. Speak to you soon!