An often asked question- How do you stay in the minds of your current patients while attracting prospective patients into your office?
Simple answer- An email campaign!
Gigaom Research reports that “Email marketing is the digital workhorse, deemed the most effective (relative to other digital tactics) for building awareness, acquisition, retention and conversion. In fact, 56$ of respondents identify email as being the most effective at retention, several points ahead of the second most-effective tactic”,
Email campaigns should be part of all physicians’ business plans!
Benefits of Physician Email Marketing
There are 4 key advantages of email marketing for medical practices. They are:
Rather than blasting news out to everyone where some are interested, but most are not, physician emails can be honed into a specific target audience. Personalizing the content to serve the interest of your patients, your messages reach the viewers that are the ones who want to see them.
Format your messages to be read over mobile devices. After all, most people carry smart phones and portable devices, checking them often- even before getting up in the morning and before going to bed!
Once your email content has been created, it is just a click away to being sent to your target readers. Rising cost of postal services or expensive media services don’t enter into the equation.
Analytical tools are quite accessible and affordable, tracking scores of factors that reflect how successful your campaign is. Not only does this inform you about your financial return and whether it was worth it, but also shows which campaigns were more successful than others so that you can modify the content in future emails to cater to the interests that were reflected in the more widely received and opened emails of the past.
So, are you weak in the knees at the prospect of attempting an email campaign? No worries. Let’s discuss your needs. Get a free consultation. Give me a call – 561-325-9664. Speak to you soon!