An easy way to retain patients in your practice and attract prospective patients is with with newsletter marketing.

You are getting your patient’s emails when they fill out the stack of new patient forms, aren’t you?

Once you have a way to reach them digitally, newsletter marketing is easy!

Many medical practices, hospitals and health facilities send newsletters to inform and educate their viewers.  Name a service and more than likely, newsletters are used for these objectives.

While some organizations are successful with print newsletters, and we certainly see that with professionals such as physicians and dentists, many newsletters today are distributed via e-mail. There are benefits to each.

Newsletters are flexible tools

There is no standard format or design. The length can vary from 1-20 pages, with one or several articles and updates. Your blog is like a newsletter, except it is delivered through your website.

Faster and cheaper than print, e-mail marketing with newsletters is a useful tool for communications and helps provide useful analytical data to send more relevant newsletters in the future. In addition, a digital newsletter enables you to add videos to it.

Your newsletters may include relevant updates and news about your practice, such as new staff members, changes in hours or upcoming events. But first and foremost, they must focus on useful, educational topics that are relevant to your patients. They help cultivate relationships and strengthen branding as well as boosting your reputation.

Newsletters provide information on a variety of relevant topics and include links that allow your readers to follow your call-to- action, such as scheduling an appointment, referring a friend or family member as well as  contacting your office about a subject covered in the newsletter.

Newsletters deliver results, even on small budgets

Most professional practices do not have the marketing budgets of large  organizations. Though, even with more modest marketing budgets, newsletters are a great way to keep in touch with clients and patients.

Regular newsletters that patients receive by more traditional mail are more costly with the postage.  However, the benefit here is that it can be passed from one reader to the next.  If it is left on a desk, other people passing by (whom you would not have sent it to) will notice it, pick it up and read it as well.

There is a wide variety of newsletters. To choose what is best for you, be sure to understand your objectives and what you hope to achieve. That way, your newsletter will have a successful impact on your clients or patients, including those you have not seen in a while and would like to gently remind about your excellent services.

Need help creating your newsletter?  Get your copy  “Copy Content Made Easy” at Amazon which will explain how to go about it.


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