First, it helps to know what people are referring to when discussing digital marketing.
What is Digital Marketing
Digital marketing is a generic term that includes:
- Email campaigns
- Social media
- Website content and design
- SEO (search engine optimization)
- Article publishing
- And more
The ones you should rely on (or start) will be effective if you formulate a strategy and goal. The main goal is to drive traffic to your website (the place that highlights you, your practice/business and your services) along with a call-to-action.
4 Website Tips
As much as 42% of traffic coming to your site now is through mobile devices and that number is increasing constantly. So, your website must interface with and look good with easy navigation on mobile devices. Viewers must be able to click on a phone number or an email address to contact you. If not, they will simply click off and go to your competitors. Since you want viewers to call you for an appointment or know your location for a walk-in appointment, you need to let them actually see it online.
Google updated its algorithm to award higher rankings to sites that are optimized for mobile visitors. Since you don’t want to be relegated to page 3 or more in searches, make your site compatible for mobile devices right away.
2.Provide Answers On Your Website
There are common questions that both current and prospective patients are asking on a regular basis. Providing answers or solutions to these problems will now be handsomely rewarded. Google has introduced rich answers to its search algorithm so they can provide more accurate results. By providing answers, you will pop up first in these searches.
3.Judicious Use of Social Media
Social media can be a huge time-sucker if not used properly. Go where your prospective clients hang out. For Statista this means Facebook which still garners more than 40% of the views. Remember though, social media and posts are to educate, engage and entertain, with relevant information, not provide “salesy” promotional copy.
4.Email Marketing Campaigns
Email marketing is a great and relatively inexpensive tool for communicating with patients and prospective clients. According to MailMunch, a digital lead generation company, click through rates can be 50 to 100 times better on email than social media. With emails that are collected from patient encounters, event information and new services can be conveyed. Mailchimp allows you to use its email marketing platform for free up to 2,000 contacts.
Review your own website to make sure it’s mobile-friendly, easy to navigate, and provides fresh, relevant content. Make sure your contact information is prominently displayed. The goal is to turn viewers into consumers of your services. Once your website is optimized, you can incorporate digital marketing strategies to drive traffic to your site.
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