Can You Solve My Problem?
Your patients ask this question when they come to you for consultation, diagnosis and treatment. As a professional, you give your utmost attention to make sure that these patients receive the best care. Yet, do you answer this same question for your website? People that come to your site still want to know the solutions to their problems.
Do You Assume They’ll Know?
Maybe you think that if someone comes to your site because you are a specialist in a certain condition or system, they know what you provide already. This is a mistake.
Web surfers may or may not understand your specific way of practicing. This is the perfect time to showcase your practice. How do you differ from everyone else in your specialty? Do you have more convenient hours? Do you do certain procedures that no one else does? Have you done more procedures in a given field than others?
Think of what sets you apart and highlight this to develop and strengthen your brand.
It’s Not About You!
Once you have decided your branding and how you would like to present yourself, don’t keep it a secret! The real secret is telling your viewers, patients and prospective clients about you in a way that serves them…that solves their problems.
Tell your viewers solutions to their problems right away in the headline (packed with power to elicit emotions and responses). Then tell them again within the first paragraph. Engage your readers and draw them in fast or you’ve lost them.
Ask yourself these questions
Is your site:
- Easy to navigate?
- Easy to understand?
- Easy to see what you stand for?
- Easy to get answers to their problems?
Can you be scanned?
Time is of the essence and most viewers will simply scan a page to determine if reading it is worth their while. Have subheads, bolded sentences and bullet points to allow scanning to take place and still convey your message or pique their interest.
Rest Their Eyes
Sure, there is a lot of information that you would like to provide. But throwing it all out there may make it difficult to read. Have white space around each idea or thought- a place for your viewer’s eyes to rest. It will make reading your information much easier.
Call to Action
Don’t forget to tell your viewer what you want them to do. Is it to:
- Call you?
- Send for a free report or tip sheet?
Contact me for a free review of your website and some tips to tweak it at: