You’ve got prospective patients who have heard of you. Maybe your name came up in a conversation with friends. Maybe you were suggested from your referral list. Now tell them where to find you!
Your website provides the first impression that your clients and patients will make with your practice and business. So, your site needs to:
- Set you apart from your competition
- Make you shine
- Convey all the benefits that you give
- Relate your brand identity in a quick, easy to read and convincing manner.
See how many elements you can implement with the checklist below.
Website Construction Checklist
1. Office telephone number prominently displayed (on top corner of page)
You’ve piqued interest from leads. They are on your site and they want to call you but they don’t immediately see how. Don’t expect someone to have to search for this important data. If there is no number, they won’t call.
2. Site is easy to navigate
Don’t assume that viewers will automatically know how to access your information and what the site flow is according to your plan. Lead them with hyperlinks and plainly marked tabs with dropdowns for more options.
3. Have a photo of your staff and yourself
Make the experience personal. Have viewers able to connect with you.
4. Have a sidebar with office hours
People want to connect with you, not a message service.
5. Prominently display the office address
Having directions or a map will further make the site user friendly.
A hyperlink to mapquest or google map for people to get directions goes beyond the typical health site and is very helpful.
Your brand may be obvious to your fans and current clients but do the search engines know what it is and what you stand for? What are the words that people use when they are searching for your services? These keywords must be stressed on your site so that the search engines recognize that this is what you are all about.
Remember, if the search engines don’t recognize you, prospective clients and patients won’t find you either.
Does your site allow for comments, feedback and general interaction with your clients? Can they ask questions? Are there articles to read?
If your service and products are specialized, do you give instructions on the usage? Keep viewers from becoming frustrated.
Optimizing your website is singularly the best strategy to market yourself and your services. No matter how good you are, if your website is poor, it is a reflection on you.
Get a good website with captivating content. This is your way to shine!
Once this is done, you will be strengthening your brand, getting your name out there and have a great online experience for every viewer.