Forty-six percent of brands lack a defined digital marketing strategy according to a ‘Managing Digital Marketing’ study. Sixteen percent have one but failed to incorporate it into marketing actions.
The thing is, you can’t grow your practice or strengthen your brand without this strategy in place. Having one will let you reach your goals- creating a plan and following it with analytics to back it up.
If you don’t have one now, there is no time like the present to start and create a plan.
If you haven’t done so before, it’s time to create a plan and follow through; as digital marketing is becoming more and more the lifeblood from where thriving businesses excel.
Five steps to guarantee your digital marketing efforts are effective and impact your return of investment or bottom line. create a measurable impact on your bottom line are:
1) Who is your target market?
In other words, who is your ideal prospect?
Ask yourself where does your audience tend to hang out?
Consider pay-per-click ads on Facebook which lets you get super focused on the type of person who will receive the ad. Variables include age, gender, marital status, whether they have children, where they live, their economic status, what they drink, what they eat, what they read, and so on. You can also run ads on Instagram and Twitter. Perhaps you would get value from email marketing to your database.
Sit down and figure out your demographic. Picture speaking to this virtual person who is your fan and patient or prospective patient. Speak their language so that you have camaraderie. Leave out the jargons that they may not be familiar with. Get clear on who your ideal prospect is.
2) Where will you focus your efforts?
What is your main goal? Is it to:
- Build your email list?
- Get people to sign up for your newsletter?
- Sell your products?
- Call the office for appointments?
- Raise money?
- Are you raising money?
- Building your email list?
- Selling a product?
- Wanting to book client appointments?
3) Create test, refine, and improve.
Everything in your content needs to be tested and tweaked for a better response from graphics, headlines, colors, fonts and messaging. Split test your ads changing small variable until the optimal results are obtained. Retarget your first round of prospects. Hone in on open rate and what time of the day got the most opens so that you can focus on putting out your content to coincide with that time on a regular basis. Concentrate on those topics or headlines that gave the biggest response.
Once the winners are identified, all financial resources are placed behind the highest producing ad.
4) Create a content marketing schedule.
First of all, anytime a post or content is made live, ask viewers to comment and share content. This way you are building up a large fan base of readership. Look at your current team or staff and designate days and topics that they can be responsible for.
Check out the ROI. Is it bringing in profits?
5) Are you mobile-ready?
Since almost 90% of Facebook users do so through their smartphone feed, you should be!
Follow these 5 steps to work smarter, not harder. Avoid spinning your wheels and wasting time and money.
If you can’t be consistent, outsource it! I would be happy to give you a free consultation to discuss your needs. Give a shout out at 561-325-9664. Speak to you soon!