You don’t have to reinvent the wheel.  Check out published content that has received a good amount of attention, then do BETTER!  Rand Fishkin posted an article last year for Moz. In a blog article he recommended that content marketers concentrate on creating content that’s ten times better than content already published by their competitors.

Bear in mind that unique, quality content is great for:

In this extremely helpful infographic, the company outlines 17 helpful content creation tips which are ten fold better than your competitors’ (that is, in the eyes of Google.)

The piece recommends that marketers:

  • Make the URL shorter: URLs ranking #1 have on average 50 characters or less

  • Add Content Types Your Competitor Hasn’t: Include graphics, animations, interactive elements, video, etc. Interactive content converts 2x better than static.

  • Create a Better Title: Click-through rate has a .67 correlation with ranking.

  • Make it Simpler to Read: The average Flesch Readability Score of content ranking #1 was 76.6 (easily understood by 13-15-year-olds).

  • Make it Better Structured: People want content that is easy to digest and understand. 78% of the time, #1 ranking content had bulleted lists.

    • Make it Faster: On average, pages ranking #1-2 had the smallest max image file size of the top 30 results.

    • Make it More Visual: The average #1 article has 9 images.

    • Source Professional Photos: High-quality images get 1215 more shares.

    • Include an Image Every 75-100 Words: These articles get the most shares.

    • Use Floating Share Buttons: Floating share buttons increase social traffic by 27%.

    • Incorporate a Tall Image: The average #1 page has 12,000 pins, and 800px tall images get 575 more pins than average. Tall images (like infographics) also make it easier for outside sites to link to your content.

    • Make it More Shareable: Pages ranking #1 tend to have more links and shares than competing pages.

    • Link Out: Sites ranking #1 link out 50% more than those ranked #10. Reaching out to 3-5 people mentioned on your post can also increase shares 3-5x.

    • Make it Longer: The average #1 page has 2,416 words.

    • Share on Social at the Optimal Times for Your Audience

      • Make the Font Bigger: On average, pages ranking #1 had 15.8px font.

    • Do Better Cold Outreach

  • Consider this strategy in your health marketing and content creation for this year and watch your effectiveness soar ( as well as your intended goals)Want to discover more about content marketing? 

    Check out Content Copy Made Easy at