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In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales interviews Dr. Tracy Gapin, a board-certified urologist who has transitioned into a performance and longevity expert. Dr. Gapin is the founder of the Gapin Institute and the creator of Peak Launch MD, a licensing and certification platform designed to empower doctors to offer next-generation care. As a TEDx speaker and bestselling author, Dr. Gapin shares his expertise in optimizing both health and business for physicians looking to transition into the field of performance medicine.
Dr. Gapin discusses his journey from traditional urology practice to founding a concierge care service that emphasizes functional medicine, hormone optimization, and longevity science. He highlights the importance of mindset, authenticity, and knowing your audience when transitioning into a new practice or business model. He also shares insights on how social media and content creation have played a crucial role in expanding his reach.
Key Takeaway:
“Marketing isn’t about being salesy. It’s about helping someone understand how you can help them.” – Dr. Tracy Gapin
Connect with Dr. Tracy Gapin:
- Website: www.gapininstitute.co
- Email: doctracy@gapininstitute.co
- LinkedIn: Dr. Tracy Gapin
Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Email: info@TheMedicalStrategist.com
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
TRANSCRIPTION (206)
Welcome and Introduction
Dr. Barbara Hales (00:02) Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales, and today we have with us Dr. Tracy Gapin. Dr. Gapin is a board-certified urologist turned performance and longevity expert. He’s the founder of the Gapin Institute and creator of Peak Launch MD, a platform empowering doctors to deliver next-generation care. Dr. Gapin is also a TEDx speaker and bestselling author. Welcome to the show.
Dr. Tracy Gapin (00:33) Thank you so much. It’s great to be here.
Transitioning to Performance and Longevity
Dr. Barbara Hales (01:03) Dr. Gapin, you’re known as a “recovering urologist.” Can you explain what you mean by that?
Dr. Tracy Gapin (01:14) I spent 25 years in traditional medicine as a urologist. But after hitting a wall with burnout and the limitations of the system, I decided to explore functional medicine, epigenetics, and longevity science. I turned my own health around and realized I found my passion again—helping others optimize their health. After almost 10 years of learning business and marketing, I left traditional medicine and never looked back.
Challenges in Traditional Medicine
Dr. Barbara Hales (03:23) Was your original practice concierge-based or traditional?
Dr. Tracy Gapin (03:28) It was traditional. I was seeing 50 to 60 patients a day, with very little time to spend with each person. It wasn’t the best experience for my patients, and it was incredibly frustrating for me as well. Now, in my concierge model, I can spend more time with each client, focusing on optimizing their health, not just treating symptoms.
Marketing and Client Engagement
Dr. Barbara Hales (05:26) How did you learn to market your new practice, and what advice would you give to others?
Dr. Tracy Gapin (05:39) I had no marketing background when I started. I had to figure out how to attract clients and build my brand. It all started by getting clear on who I serve and understanding their needs. Once I knew my ideal client and their struggles, I could speak to them authentically, and that made all the difference in building trust.
Social Media and Content Creation
Dr. Barbara Hales (08:21) Are you active on social media, and how has that contributed to your growth?
Dr. Tracy Gapin (08:30) I do a lot of social media, primarily on LinkedIn and Instagram. My team helps me manage it, but I always make sure my voice is authentic. We repurpose content from podcasts and webinars, turning them into bite-sized pieces for social platforms, which has been incredibly effective.
The Power of Performance Medicine
Dr. Barbara Hales (09:49) You talk a lot about performance in your practice. What does that mean in your field?
Dr. Tracy Gapin (09:57) When I talk about performance, I’m not just referring to athletic performance. For me, peak performance is about helping people function at their highest level every day—whether that’s at work or at home. It’s about having the energy and drive to be your best self in every area of life.
Advice for Physicians Transitioning to a New Model
Dr. Barbara Hales (12:04) What advice do you have for doctors who want to make the transition from traditional medicine to a more holistic or concierge model?
Dr. Tracy Gapin (12:15) It all starts with mindset. Many doctors are afraid to make the leap because they think they won’t be able to make money outside of the traditional insurance model. But the truth is, people want personalized care, and there’s a huge opportunity in providing that. It’s all about believing in your own knowledge and understanding that you can offer something valuable to people who need it.
Authenticity in Marketing
Dr. Barbara Hales (17:12) What’s one key tip you’d give doctors to avoid mistakes in marketing themselves?
Dr. Tracy Gapin (17:21) Be authentic. Don’t market something just to make a sale—market something you truly believe in. When you’re honest and transparent, your audience will trust you. Focus on helping people and solving real problems rather than pushing for a sale. That approach will always resonate more.
Content Creation as a Marketing Strategy
Dr. Barbara Hales (20:29) If a doctor is just starting out with marketing, what should they focus on?
Dr. Tracy Gapin (20:36) Content creation is key. You need to produce authentic content that speaks directly to your ideal clients. Whether it’s videos, blog posts, or podcasts, the content should be relatable and solve problems for your audience. This builds trust and establishes you as a thought leader in your field.
Closing Thoughts
Dr. Barbara Hales (23:23) Where can our listeners learn more about you and get in touch?
Dr. Tracy Gapin (23:31) You can visit my website at www.gapininstitute.com, or email me directly at doctracy@gapininstitute.com. I’d be happy to talk to anyone interested in learning more about my program or how they can implement similar strategies in their practice.
Conclusion
Dr. Barbara Hales (25:37) It’s been a pleasure speaking with you, Dr. Gapin. Thank you for sharing your insights. This has been another episode of Marketing Tips for Doctors with Dr. Tracy Gapin. Until next time—bye!
