What is the intro to your podcast show?
This is the start of your show, or the opening. It typically follows a specific format with certain key elements.
12 Keys to Opening your Podcast
- Podcast name: let’s your listeners know what they are tuned in to
- Network ID—if you’re representing or part of a network
- Episode number: gives chronology and easy redirecting to show notes
- Episode title: describes the content of the specific episode
- Music or sound effects: find a musical background loop for your intro that is different from what you hear elsewhere so that it can be recognized as part of your branding
- Hosts’ names: Introduce not only who you will be interviewing, but introduce yourself as well.
- Podcast tagline: describes what the podcast is about in a catchy way
- Agenda: tell your audience what you’re going to talk about and then repeat it in recap form at the end to review what your listeners have hopefully gained from the program
- Recorded date: Mentioning the recorded date if content is time-sensitive (like a news podcast). Otherwise, leaving the date of the recording out will enable you to have it evergreen (listened to over time and still be appropriate)
- Sponsors: of the program or you if you are promoting your products or services
- Disclaimer: if your content is for a mature audience, let them know at the beginning so that there are no embarrassing surprises
- Call to action: tell people what you would like them to do after the podcast like: going to a url for more specific information, sign up for a free gift, follow you on your social media sites.
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