What is a Freelance Copywriter Any How?

There is a joke that circulates where an inventor seeks out a copywriter for a patent on his creation. Many people still don’t know what a freelance copywriter does and how it can be tremendously helpful to your business.

A Freelance copywriter is a writer who represents him or herself. There are no commercial obligations to taint the message that is written for you.

The copywriter promotes ideas. In educating your consumers or clients, you are converting them into eager buyers of your products and services.

How Effective are You in Today’s Market at Getting Your Idea Across?

When was the last time the content on your website was reviewed? Is the content current? Is the message being conveyed still powerful?

Your sales message represents you and your business. A good freelance copywriter gets your message across in a concise and easy to understand yet in a compelling manner. This is what keeps you in demand and at the forefront of your business.

Your freelance copywriter is part of your team and weaves words to increase your ROI (return of investment).

With the freelance copywriting, you will be perceived as an expert in your field, the authority that everyone seeks out for information.

Projects that freelance copywriters employ to get your message across:

  • Press releases
  • E-Books
  • Brochures
  • Direct sales letters
  • Website content
  • Email marketing campaigns
  • Newsletters
  • Blogs
  • Articles
  • Whitepapers
  • Guides
  • Free reports
  • Advertorials

In addition, a freelance copywriter will get your site optimized for search engines. Simply put that means whenever Google, Yahoo or another search engine is used to look your business up, you will be first, not buried on the last page of 257.

There are many mediocre copywriters out there and available to do, quite frankly mediocre work.

You need a professional copywriter, not one that did a home study course and feels ready to go.

Contact me for your next project and I would be happy to discuss your freelance copywriting needs.

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If you would like to invite Barbara to keynote your event, call 561-325-9664 or send us an email.