Social Media Marketing has developed as a result of the opportunity to utilize the infinite internet sites that are springing up daily to spread your message in a friendly, non-threatening manner.
Because social media evolved to promote communication and interaction between friends and business contacts (both established and prospective),
it is perceived as friendly and spreading the word in a chatty, informative fashion.
Because of the development of posts, as responses to each other,
social media marketing takes advantage of confirming opinions, in much the same way that testimonials are helpful from satisfied customers. Excited users and fans of a product brand or company promote it through ravings and recommendations.
Social Media Optimization (SMO) is a way in which publicity is generated for social media marketing. Links are added to divert readers to blogs, landing pages and other sites that promote services and products, as well as other social media sites.
There are social media marketers that write controversial , and newsworthy content in the hope that it will go viral-being picked up by other sites and having the comments quoted in other blogs and forums.
In social media marketing, brands become humanized. Even the company president has been “seen and heard” touting their products directly to the consumer. This makes him your friendly neighborhood pal- one that you would purchase from over other competitors.
Now companies are increasingly marketing through social media because they are getting their message out on a larger scale and the overhead price is right-FREE!
The danger or drawback of social media marketing is not understanding how to interact with it or understand the importance of it. After all, you don’t want a public flogging of your service. You have to know how to control it.
If you are going to have a social media campaign, you need to be vigilant about responding to comments, be accessible, and be able to put a positive spin on the remarks.
If you can tap into the core emotions of your viewers, social media marketing can be a useful and powerful source. Not only are you spreading your message, you are getting others to “spread the word”
Contact me to further discuss your social media marketing needs.