Writing a newsletter for a company is a great strategy for marketing. Not only does it convey your message or promote new company products and services, it gives readers useful information, explaining the products while educating the public.
Newsletter writing also provides the opportunity to be viewed as an authority on the topic. It reflects well on the company, positioning it as an authority or leading company for the goods and services.
Writing newsletters for internal communication, informs the staff of company news, keeps them abreast of new product launches and makes them aware of company policies. Newsletter writing can also take on a folksy tone, reporting the latest promotions, births, and family events within the staff to improve employee moral.
There are times when the public wants information. The last thing that they want to read is an advertisement. Newsletter writing allows you to advertise your services and products without that advertising feel to it- without being pushy. This is called a soft sell.
You are informing the reader about your product or service in such a way that you are educating. Explaining available options, why it is beneficial and posing both problems that the reader will encounter and the solutions, allows newsletter writing to answer the “what’s in it for me?” question that the reader is seeking a solution for.
Since we are now in the communication and electronic age, there are few avenues or tools more productive for one’s company image and dissemination of information than newsletter writing.