Lead Generation: Mining For New Prospects

Lead Generation means just that-generating leads. It is the process by which new prospects or clients are obtained for data base building, newsletters and for getting those great customers who will buy your products and services.

Marketing Techniques for Lead Generation Include (but not limited to):

  • White papers
  • Articles
  • Advertorials
  • Email marketing
  • Web marketing
  • Direct mail
  • Blogs
  • Brochures
  • Seminars
  • Sales letters

In each of the above methods, lead generation succeeds by including in it a call to action which usually involves contacting someone and leaving a name and contact information in exchange for a free gift which takes the form of a free report or means of additional information.

Lead Generation can also be obtained by buying lists. However, since more people are concentrating their efforts on the Internet, 2 new methods have sprung into action-CPA and CPL

CPA is affiliate marketing. This concentrates on customers buying at that moment and generating leads in this manner. A proven buyer will often purchase again.

CPL is online lead generation where advertisers pay for contact information for a customer interested in the advertiser’s goods and services. Often leads obtained this way are for newsletter lists, or membership programs.

Having lead generation is a crucial part of your business marketing.
Contact me with your next project so that we may discuss your lead generation needs.

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