E-mail marketing utilizes the World Wide Web for direct marketing needs.
But unlike conventional “snail “ mail, e-mail marketing allows one to distribute information instantly, delivering to a wide range of targeted customers and prospective clients and at a cheaper price.
Since 2006, studies have shown that e-mail marketing is the fastest media for direct marketing. Firms based in the United States alone spent $400 million on e-mail marketing.
With e-mail marketing, readership and responses can be easily tracked. Doing so enables data to formulate an exact return on investment. This way, it is known how effective the message is conveyed and if not successful, the presentation or wording of the e-mail can be changed.
Email subscribers who have opted in to get email messages on subjects that are of interest to them, are highly available to advertisers providing goods and services pertaining to those particular interests or niche.
With so many advantages to using the web to communicate your message, make a Hugh impact and build your database, when planning the next campaign, it only makes sense to “ opt in” or choose using e-mail marketing.